You are all set to take your business online; you have documented each and every detail you have to be careful with and written engaging content that can easily hit your target audience as per your mind and make them convert to your consumer.
All the preparations you have made in your mind look good to go. In practice, your progress doesn’t seem good to progress with your demographic. Such a heartbreaking situation, you might lose your motivation to deal with all that. However, there are several reasons you can count on that become hindrances to meeting your expectations with the effort you have put into your work.
If you find yourself asking, ‘Why isn’t my website ranking on Google?’ you are not alone in dealing with this. In this fierce competition, many businesses struggle to come out from the low visibility issue and grow their business to be found on top-ranking pages. All these can be made possible if you understand the factors hindering your business performance. This blog post will list the common reasons that take your business down and bring out the solution to deal with it.
Common Reasons for Low Website Ranking
Businesses which appear on the first pages are considered the most trustworthy, as the consumer only looks over the pages that appear on top. Many companies aim to be the top to be counted as the first choice while searching for relevant goods or services. Below are the common reasons for low website ranking that hinder living this dream.
- Incorrect Keyword Usage
The most common error that most businesses make is using the wrong keyword in their content. If your website content doesn’t have relevant keywords that target your demographics, your quality content doesn’t even work then, and all these things lead to poor ranking.
- Technical SEO Issues
Technical problems are the master of all the errors that take your business down. People are more likely to get interested in stuff that is mobile-friendly, converts ideas into seconds, and has clear CTAs to drive results from the sources. If your website doesn’t have the capability to deal with all these, your business doesn’t appeal to your target audience.
- Lack of Backlinks
Backlinks are crucial for businesses to establish themselves in the market. If your website fails to get quality backlinks, it may struggle to compete with competitors with solid profiles.
- Not Mobile friendly
In the current era, where every individual interacts with businesses through portable devices like mobile and tablets, having a mobile-friendly website is crucial. If your website doesn’t have the feature to adjust the screen size according to the device, it will appear different for users and disturb them while scrolling your site for certain products or services.
- Ignoring Local SEO
Neglecting local clients, who can make up a huge chunk of your target audience, is a major oversight one must consider while working on their site. If you target the local audience, you may retain valuable customers, taking your business to the next level.
- Algorithm Changes
Google frequently introduces changes to rank high-quality websites that are favorable to audiences. A lack of updates can cause your business to rank lower than others.
Solutions to Improve Website Ranking
Below are some solutions that help to improve website ranking on search engines and give your business a vibrant presence to be found by the target audience.
- Conduct Thorough Keyword Research
The most useful sources for this purpose are Google Keyword Planner, SEMrush, or Ahrefs, which show popular and undersaturated keywords. But ensure these keywords appear in your website’s articles, titles, headers, and meta descriptions where possible.
- Focus on High-Quality Content
Develop compelling, informative content that answers people’s queries. As I mentioned before, it is also good to post frequently to keep the content timely and fix website SEO problems.
- Perform a Technical SEO Audit
Diagnose whether technical problems may reduce your website’s performance. Below are some ways of improving page loading speed:
Use small image sizes, reduce the number of image requests, and use browser caching.
Ensure your site is ‘responsive’ in design and has no ‘broken’ links.
- Develop a Backlink Strategy
Develop content that other people would desire to put a link to. Dealing with other authors, responding to their invites for guest blogging, contributing to the development of influencers, and contributing to communities can be effective in getting backlinks.
- Ensure Mobile Optimization
Your website should have a web layout feature that adjusts the format depending on the size of the device used to view it. Check your site on as many devices as possible to ensure everything is okay.
- Optimize for Local SEO
Get hold of the Google My Business listing and verify that the data submitted and displayed is accurate and trendy. Optimize your content and meta tags for local phrases, and where possible, get some of your happy customers to leave a testimonial.
- Stay Updated on Algorithm Changes
One should ensure they follow Google’s updates or changes to the algorithms and select the best SEO ranking factor. Make it a habit to check your analytics, then try to see what may have caused a sudden decrease in your visitors.
- Check for Manual Actions
Use Google Search Console to check for manual actions against your site. If you discover something problematic, correct it and resubmit the reconsideration as soon as possible.
Conclusion
If you ever wonder why your website isn’t ranking, look at the factors that help your business rank on search engines, and make the necessary changes to your website to make it competitive.
This blog mentioned the possible hustle your website faces. By evaluating your website thoroughly, you can identify the errors and work on them. Remember that working on SEO ranking factors persistently to get things started working in your favor. By staying updated with the requirements and implementing them on your sites, you can achieve your desired goal and make money from it.
